Customer relationship management : a global approach / Samit Chakravorti.
Material type:
TextLanguage: English Publication details: New Delhi Sage c2023Description: xv, 286 pages ; 24 cm P.BISBN: 9781529767414Subject(s): Customer relations | Intercultural communicationDDC classification: R 658.812 CHA(CUS)
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.812 CHA(CUS) (Browse shelf (Opens below)) | S.X.U.K | 3734 | Not For Loan | UM3734 | ||
MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.812 CHA(CUS) (Browse shelf (Opens below)) | S.X.U.K | 3735 | Available | M3735 | |||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.812 CHA(CUS)C1 (Browse shelf (Opens below)) | S.X.U.K | 3736 | Available | M3736 |
Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets Chapter 2: Country Business Environments Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation Chapter 5: Analytical CRM Chapter 6: Strategic and Operational CRM Chapter 7: Social CRM Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence
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