Customer relationship management : a global approach / Samit Chakravorti.

By:

Chakravorti, Samit

Material type: Text

TextLanguage: English Publication details: New Delhi Sage c2023Description: xv, 286 pages ; 24 cm P.BISBN:

9781529767414

Subject(s):

DDC classification:

R 658.812 CHA(CUS)

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.812 CHA(CUS) (Browse shelf(Opens below))	S.X.U.K	3734	Not For Loan	UM3734
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.812 CHA(CUS) (Browse shelf(Opens below))	S.X.U.K	3735	Available	M3735
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.812 CHA(CUS)C1 (Browse shelf(Opens below))	S.X.U.K	3736	Available	M3736

Total holds: 0

Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets Chapter 2: Country Business Environments Chapter 3: Global Market Segmentation and Consumer Behavior

Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation Chapter 5: Analytical CRM Chapter 6: Strategic and Operational CRM Chapter 7: Social CRM Chapter 8: CRM in Small and Medium Sized Enterprises

Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management Chapter 10: Global Employee Relationship Management

Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence

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