Retail marketing management : the 5 ES of retailing / Dhruv Grewal.
Material type:
TextLanguage: English Publication details: New Delhi Sage c2019Description: 172p. P.BISBN: 9781526446855 (pbk. : alk. paper)Subject(s): Marketing--Management Retail trade--ManagementDDC classification: R 658.87 GRE(RET)
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
MBA Referance
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.87 GRE(RET) (Browse shelf (Opens below)) | S.X.U.K | 3756 | Not For Loan | UM3756 | ||
MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata | 658.87 GRE(RET) (Browse shelf (Opens below)) | S.X.U.K | 3757 | Available | M3757 | |||
|
MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.87 GRE(RET)C1 (Browse shelf (Opens below)) | S.X.U.K | 3758 | Available | M3758 |
Total holds: 0
Chapter 1: The Innovative Retailer
Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
Chapter 3: Value Creates Excitement
Chapter 4: Creating Excitement Using Store Brands
Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge
Chapter 7: Experience: In-Store, Across Channels
Chapter 8: Engaged Customers Are Loyal
Chapter 9: Innovative Retail Analytics for Engagement
Chapter 10: Concluding Thoughts
Includes index
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