Retail marketing management : the 5 ES of retailing / Dhruv Grewal.

By:

Grewal, Dhruv

Material type: Text

TextLanguage: English Publication details: New Delhi Sage c2019Description: 172p. P.BISBN:

9781526446855 (pbk. : alk. paper)

Subject(s):

Marketing--Management Retail trade--Management

DDC classification:

R 658.87 GRE(RET)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.87 GRE(RET) (Browse shelf(Opens below))	S.X.U.K	3756	Not For Loan	UM3756
MBA - Masters on Business Administration	St. Xavier's University, Kolkata		658.87 GRE(RET) (Browse shelf(Opens below))	S.X.U.K	3757	Available	M3757
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.87 GRE(RET)C1 (Browse shelf(Opens below))	S.X.U.K	3758	Available	M3758

Total holds: 0

Chapter 1: The Innovative Retailer
Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
Chapter 3: Value Creates Excitement
Chapter 4: Creating Excitement Using Store Brands
Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge
Chapter 7: Experience: In-Store, Across Channels
Chapter 8: Engaged Customers Are Loyal
Chapter 9: Innovative Retail Analytics for Engagement
Chapter 10: Concluding Thoughts

Includes index

There are no comments on this title.

to post a comment.