Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour Argha kar
Material type:
TextLanguage: English Publication details: Kolkata St. Xavier's University 2024Description: 29pSubject(s): DDC classification: - 658.8342 KAR(ASS)
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St. Xavier's University, Kolkata Reference Section | R 658.8342 KAR(ASS) (Browse shelf(Opens below)) | 265 | Not For Loan | UMPD265 |
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| R 658.8342 GUP(HOW) HOW PEOPLE BUY ONLINE | R 658.8342 JHU(AFF) The affect of the declining use of physical currency on consumer purchasing behaviour | R 658.8342 JHU(STU) A study of the role of customer reviews on consumer decision process | R 658.8342 KAR(ASS) Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour | R 658.8342 KOC(STU) A study on the factors affecting consumer behaviour towards online food ordering | R 658.8342 KUM(CON)Ed2 Consumer Behaviour | R 658.8342 KUM(CON)Ed2 Consumer Behaviour : The Indian Context (Concepts and Cases) |
Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration
Reg No: XK01-1112-0460-19 MBA Xavier's Business School
2022-2024
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