Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions / Andrew Campbell, with Marcus Alexander, Michael Goold and Jo Whitehead.
Material type:
TextLanguage: English Publication details: San Francisco Jossey-Bass c2014Description: 387p. H.BISBN: 9781118818350 (ePub); 9781118818367 (Adobe PDF); 9781118818374Subject(s): Multiproduct firms | Diversification in industry | Strategic planningDDC classification: R 658.4/012 STR
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
MBA Referance
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.4/012 STR (Browse shelf (Opens below)) | S.X.U.K | 4212 | Not For Loan | UM4212 |
Table of Contents
Preface vii
Acknowledgements xi
Part I – Introduction and History 1
Chapter 1 Strategy for the Corporate Level: Summary of the Main Messages 3
Chapter 2 Some History: From Boston Box to Three Logics that Drive Corporate Action 31
Part II – Portfolio Strategy: Where to Invest and What to Avoid 73
Chapter 3 How to Find Good Businesses and Avoid Bad Businesses 75
The Business Attractiveness matrix 83
Chapter 4 How to Make Businesses More Successful 99
The Heartland matrix 104
Chapter 5 How to Buy Low and Sell High 117
Fair Value matrix 133
Chapter 6 Making Decisions about Where to Invest and What to Avoid 139
Part III – Ways of Adding and Subtracting Value From Corporate Headquarters 157
Chapter 7 Ten Sources of Value from Direct Influence 159
Chapter 8 Nine Sources of Value from Coordinating across Business Divisions 181
Chapter 9 Eight Ways Headquarters can Destroy Value 199
Chapter 10 How to Identify Sources of Added Value for Your Company 219
Part IV – Management Strategy: How to Structure, How Much to Centralise and How to Grow the Business Divisions 237
Chapter 11 Structuring the Organisation into Businesses and Divisions 239
Chapter 12 Corporate-level Strategy in Integrated Companies – The Apple Example 259
Chapter 13 How Much to Centralise: Designing Corporate Headquarters 279
Chapter 14 Developing New Capabilities at Corporate Headquarters 303
Chapter 15 Encouraging Synergy and Cooperation across Business Divisions 321
Part V – Retrospective 331
Chapter 16 Lessons from 20 Years of Consulting Experience 333
Appendix The Links between International Strategy and Corporate-level Strategy 347
Index 379
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