A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ Ishani Hazra.
Material type:
TextLanguage: English Publication details: Kolkata SXUK 2024Description: 62pSubject(s): DDC classification: - 658.827 HAZ(CAS)
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.827 HAZ(CAS) (Browse shelf(Opens below)) | 467 | Not For Loan | UCPD467 |
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| R 658.827 DAS(IMP) Impact of celebrity endorsement on purchase behaviour: a study on Indian makeup brands/ | R 658.827 GAN(STU) A study on brand management as a sustainability tool for gaint marketers in the hospitality sector | R 658.827 HAL(DAR) Darwin's brands | R 658.827 HAZ(CAS) A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ | R 658.827 IDE.Ed2 Identity based brand management : fundamentals- strategy-implementation- controlling | R 658.827 KAR(IMP) Impact of In-Film marketing on creating high brand awareness/ | R 658.827 KEL(STR)Ed4 Strategic brand management |
Degree of Master of Arts in Mass Communication Dept.
Reg No: XK01-2112-0802-22
CIN No: 22-001-01-02-0040
M.A.
Department of Mass Communication
2024
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