Managerial economics : problem-solving in a digital world / Nick Wilkinson.
Material type: TextLanguage: English Publication details: New Delhi Cambridge c2022Edition: 2nd edDescription: xxxiv, 775 pages : illustrations ; P.B. 25 cmISBN: 9781108984508Subject(s): Managerial economics | Problem solving | Managerial economics | Économie d'entreprise | Résolution de problème | Économie d'entreprise | Managerial economics | Managerial economics | Problem solvingDDC classification: R 330/.024658 WIL(MAN)Ed2Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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MBA Referance | St. Xavier's University, Kolkata Reference Section | Reference | R 330.024658 WIL(MAN)Ed2 (Browse shelf (Opens below)) | S.X.U.K | 4213 | Not For Loan | UM4213 | ||
MBA - Masters on Business Administration | St. Xavier's University, Kolkata Lending Section | 330.024658 WIL(MAN)Ed2 (Browse shelf (Opens below)) | S.X.U.K | 4214 | Available | M4214 | |||
MBA - Masters on Business Administration | St. Xavier's University, Kolkata Lending Section | 330.024658 WIL(MAN)Ed2.C1 (Browse shelf (Opens below)) | S.X.U.K | 4215 | Available | M4215 | |||
MBA - Masters on Business Administration | St. Xavier's University, Kolkata Lending Section | 330.024658 WIL(MAN)Ed2.C2 (Browse shelf (Opens below)) | S.X.U.K | 4216 | Available | M4216 | |||
MBA - Masters on Business Administration | St. Xavier's University, Kolkata Lending Section | 330.024658 WIL(MAN)Ed2.C3 (Browse shelf (Opens below)) | S.X.U.K | 4217 | Available | M4217 |
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330.024658 WIL(MAN)Ed2 Managerial economics : problem-solving in a digital world / | 330.024658 WIL(MAN)Ed2.C1 Managerial economics : problem-solving in a digital world / | 330.024658 WIL(MAN)Ed2.C2 Managerial economics : problem-solving in a digital world / | 330.024658 WIL(MAN)Ed2.C3 Managerial economics : problem-solving in a digital world / | 330.02855133 SIN(RIN) R in finance and economics : a beginner's guide | 330.0904 GAL(JOU) A journey through economic time : a firsthand view | 330.0904 PLU Pluralistic Economics and its history |
Previous edition: 2005.
Preface
Acknowledgements
Part I. Introduction:
1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis:
3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis:
6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis:
9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy:
14. Government policy and regulation
15. Global issues in managerial economies
Index.
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