St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Managerial economics : problem-solving in a digital world / Nick Wilkinson.

By: Wilkinson, NickMaterial type: TextTextLanguage: English Publication details: New Delhi Cambridge c2022Edition: 2nd edDescription: xxxiv, 775 pages : illustrations ; P.B. 25 cmISBN: 9781108984508Subject(s): Managerial economics | Problem solving | Managerial economics | Économie d'entreprise | Résolution de problème | Économie d'entreprise | Managerial economics | Managerial economics | Problem solvingDDC classification: R 330/.024658 WIL(MAN)Ed2
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Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
MBA Referance MBA Referance St. Xavier's University, Kolkata
Reference Section
Reference R 330.024658 WIL(MAN)Ed2 (Browse shelf (Opens below)) S.X.U.K 4213 Not For Loan UM4213
MBA - Masters on Business Administration MBA - Masters on Business Administration St. Xavier's University, Kolkata
Lending Section
330.024658 WIL(MAN)Ed2 (Browse shelf (Opens below)) S.X.U.K 4214 Available M4214
MBA - Masters on Business Administration MBA - Masters on Business Administration St. Xavier's University, Kolkata
Lending Section
330.024658 WIL(MAN)Ed2.C1 (Browse shelf (Opens below)) S.X.U.K 4215 Available M4215
MBA - Masters on Business Administration MBA - Masters on Business Administration St. Xavier's University, Kolkata
Lending Section
330.024658 WIL(MAN)Ed2.C2 (Browse shelf (Opens below)) S.X.U.K 4216 Available M4216
MBA - Masters on Business Administration MBA - Masters on Business Administration St. Xavier's University, Kolkata
Lending Section
330.024658 WIL(MAN)Ed2.C3 (Browse shelf (Opens below)) S.X.U.K 4217 Available M4217
Total holds: 0

Previous edition: 2005.

Preface
Acknowledgements
Part I. Introduction:
1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis:
3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis:
6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis:
9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy:
14. Government policy and regulation
15. Global issues in managerial economies
Index.

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