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Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
Material type:
TextLanguage: English Publication details: New York Routledge c2015Description: x, 228 pages ; 26 cm P.BISBN: - 9780415535236 (pbk.)
- R 659.1 WHA(ADV)
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 659.1 WHA(ADV) (Browse shelf(Opens below)) | S.X.U.K | 11566 | Not For Loan | UC11566 |
Total holds: 0
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| R 659.1 NAR(ADV) Advertising, selling and promotion | R 659.1 PAN(PAN) Pandeymonium | R 659.1 WHA(ADV) Advertising : Critical approaches | R 659.1 WHA(ADV) Advertising : critical approaches / | R 659.1 YOU(OGI) Ogilvy on advertising in the digital age / | R 659.1042 SOC.Ed4 Social communication in advertising | R 659.10954 AKH(ANI) Animation and emotional branding in Indian advertisement/ |
includes index
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