St. Xavier's University, Kolkata
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Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur, Margaret H. DeFleur.

By: DeFleur, Melvin LContributor(s): DeFleur, Margaret H [auth.]Material type: TextTextLanguage: English Publication details: New York Routledge c2022Edition: 2nd edDescription: 356p. P.BISBN: 9780367533533Subject(s): Mass mediaDDC classification: R 302.2301 DeF(MAS)Ed2
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Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Mass Communication Reference Mass Communication Reference St. Xavier's University, Kolkata
Reference Section
Reference R 302.2301 DeF(MAS) Ed2 C2 (Browse shelf (Opens below)) 11916 Not For Loan UC11916
Mass Communication Reference Mass Communication Reference St. Xavier's University, Kolkata
Reference Section
Reference R 302.2301 DeF(MAS)Ed2 (Browse shelf (Opens below)) S.X.U.K 11565 Not For Loan UC11565
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Table of Contents
INTRODUCTION

Chapter 1: SHAPING THE AMERICAN MASS MEDIA: AN OVERVIEW

Chapter 2: INTRODUCTION TO THE ORIGINS, NATURE, AND USES OF THEORIES

 

PART I: THE INTELLECTUAL FOUNDATIONS OF MEDIA STUDIES

Chapter 3: THE SCIENTIFIC METHOD AND THE SOCIAL CONSTRUCTION OF REALITY: THE CONTRIBUTIONS OF PHILOSOPHY

Chapter 4: PUBLIC OPINION AS SHAPED BY THE PRESS: THE CONTRIBUTION OF POLITICAL SCIENCE

Chapter 5: COGNITIVE PROCESSING: THE CONTRIBUTION OF PSYCHOLOGY

Chapter 6: THE CONCEPT OF MASS SOCIETY: THE CONTRIBUTION OF SOCIOLOGY

 

PART II: THE BEGINNINGS: EARLY THEORIES OF MASS COMMUNICATION

Chapter 7: JAMES BRYCE’S 19th CENTURY THEORY OF PUBLIC OPINION AND THE PRESS

Chapter 8: WALTER LIPPMAN’S 1920s THEORY OF UNINTENTIONAL NEWS

DISTORTION

Chapter 9: THE "MAGIC BULLET" THEORY OF UNIFORM EFFECTS

 

PART III: THEORIES OF MASS COMMUNICATION PROCESSES AND EFFECTS

Chapter 10: THE SELECTIVE AND LIMITED INFLUENCES THEORY

Chapter 11: THE TWO-STEP FLOW OF COMMUNICATION THEORY

Chapter 12: GATEKEEPING THEORY

Chapter 13: AGENDA-SETTING THEORY

Chapter 14: FRAMING THEORY

 

PART IV: THEORIES OF INFLUENCES ON INDIVIDUALS

Chapter 15: USES AND GRATIFICATIONS THEORY

Chapter 16: MODELING BEHAVIOR AND SOCIAL COGNITIVE THEORY

Chapter 17: SOCIAL EXPECTATIONS THEORY

 

PART V: THEORIES OF INFLUENCES ON SOCIETY AND CULTURE

Chapter 18: MEDIA-INFLUENCED DIFFUSION OF INNOVATION THEORY

Chapter 19: A THEORY OF AUDIENCE AND MEDIA DEPENDENCY ON POPULAR CULTURE

Chapter 20: CULTIVATION THEORY

Chapter 21: CRITICAL CULTURAL PERSPECTIVES: INTERPRETATIONS OF MEDIA INFLUENCES ON INDIVIDUALS AND SOCIETY

Chapter 22: ADDITIONAL THEORETICAL FORMULATIONS AND CONCEPTS

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