Identity based brand management : fundamentals- strategy-implementation- controlling Christoph Burmann; Nicola- Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein & Rico Piehler

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Material type: Text

TextLanguage: English Publication details: Germany Springer 2021Edition: 2nd edDescription: xi, 314 P.BISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.827 IDE.Ed2 (Browse shelf(Opens below))	4232	Not For Loan	UM4232

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Includes index & reference

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