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Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.
Material type:
TextLanguage: English Publication details: New York: Routledge, 2023.Edition: 5th edDescription: ix, 301pISBN: - 9781032192154
- 659.1 KEL(ADV) Ed5
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 659.1 KEL(ADV) Ed5 (Browse shelf(Opens below)) | 11985 | Not For Loan | UC11985 |
Total holds: 0
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| R 659.1 JEF(ADV)Ed4 Advertising | R 659.1 JEF(ADV)Ed4.C1 Advertising | R 659.1 JET(ADV)Ed2 Advertising management : | R 659.1 KEL(ADV) Ed5 Advertising media planning : a brand management approach / | R 659.1 MIL(CRE) Creative advertising concept and copy : a practical, multidisciplinary approach / | R 659.1 MIS(INT) Integrated advertising, promotion, and marketing : communicating in a digital world | R 659.1 MOR(ADV)Ed10 Advertising and imc / |
Revised edition of Advertising media planning, 2015.
Includes index.
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