St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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Consumer Behaviour : The Indian Context (Concepts and Cases) S. Ramesh Kumar

By: Material type: TextTextLanguage: English Publication details: New Delhi Pearson India Education Services Pvt. Ltd. c2017Edition: 2nd edDescription: xi, 329 P.BISBN:
  • 9789332586499
Subject(s): DDC classification:
  • 658.8342 KUM(CON)Ed2
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Mass Communication Reference Mass Communication Reference St. Xavier's University, Kolkata Reference Section Reference R 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below)) 12029 Not For Loan UC12029
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below)) 12030 Available C12030
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.8342 KUM(CON)Ed2.C1 (Browse shelf(Opens below)) 12031 Available C12031
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.8342 KUM(CON)Ed2.C2 (Browse shelf(Opens below)) 12032 Available C12032
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.8342 KUM(CON)Ed2.C3 (Browse shelf(Opens below)) 12033 Available C12033
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1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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