Media research methods : measuring audiences, reactions and impact / Barrie Gunter.
Material type: TextLanguage: English Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2000.Description: vii, 314 p. ; 24 cm. P.BISBN:- 0761956581
- 9780761956594
- R 302.23/07/2 GUN(MED)
Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|---|
Mass Communication Reference | St. Xavier's University, Kolkata Reference Section | Reference | R 302.23/07/2 GUN(MED) (Browse shelf(Opens below)) | S.X.U.K | 12298 | Not For Loan | UC12298 |
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includes index
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