E-Business and E-commerce Management :strategy,implementation and practice by Dave Chaffey

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TextLanguage: English Publication details: New Delhi Pearson 2025Edition: 5th EdDescription: xxxi, 733 p. P.BISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Reference Section	Reference	R 658.872 CHA(EBU) Ed.5 (Browse shelf(Opens below))	S.X.U.K	4857	Not For Loan	UM4857
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.872 CHA(EBU) Ed.5 (Browse shelf(Opens below))	S.X.U.K	4858	Available	M4858
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.872 CHA(EBU) Ed.5 (Browse shelf(Opens below))	S.X.U.K	4859	Available	M4859

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Previous	R 658.872 BOW(COM) Computer- mediated marketing strategies : social media and online brand communication	R 658.872 CHA(DIG)Ed4 Digital marketing : a practical approach /	R 658.872 CHA(DIG)Ed5 Digital marketing excellence : planning, optimizing and integrating online marketing /	R 658.872 CHA(EBU) Ed.5 E-Business and E-commerce Management :strategy,implementation and practice	R 658.872 COM(TWI) Twitter power	R 658.8720 HAN(DIG) Digital marketing	R 658.872 KUM(INT) Intelligent Marketing	Next

Includes Glossary and index

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