Brand Positioning: Strategies for competitive advantage By Subroto Sengupta
Material type:
TextLanguage: English Publication details: New Delhi Tata Mcgraw Hill 2008Edition: 2nd edDescription: xiv, 297 p. P.BISBN: - 9780070581593
- 658.827 SEN(BRA)Ed.2
| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Gifted | St. Xavier's University, Kolkata Lending Section | 658.827 SEN(BRA)Ed.2 (Browse shelf(Opens below)) | S.X.U.K | 12432 | Available | LG12432 |
Total holds: 0
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| 658.827 KEL(STR)Ed4.C8 Strategic brand management | 658.827 KEL(STR)Ed4.C9 Strategic brand management | 658.827 SEN(BRA) Brand positioning : strategies for competitive advantage | 658.827 SEN(BRA)Ed.2 Brand Positioning: Strategies for competitive advantage | 658.827 STR.Ed5 Strategic brand management | 658.827 STR.Ed5.C1 Strategic brand management | 658.827 STR.Ed5.C2 Strategic brand management |
Includes Appendix and Index
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