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Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands / by Chandrasekhar Chatterjee ; guided by Dr. Manali Bhattacharya

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TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 45pSubject(s):

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Dissertation note: Reg. No. XK01-1112-0120-22 B.A. Mass Communication 2022-25

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	Reference	R 658.827 CHA(IMP) (Browse shelf(Opens below))	S.X.U.K	661	Not For Loan (Restricted Access)	UCPD661

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Previous	R 658.827 BAR(COL) Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior	R 658.827 BEV(BRA)Ed2 Brand Management : Co-creating meaningful brands	R 658.827 CAM(PRE) Preference of telecommunication brand in Kolkata and impact of Reliance Jio in the telecommunication market of Kolkata : research project submitted in partial fulfillment for degree of master of commerce, specialization in finance	R 658.827 CHA(IMP) Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands /	R 658.827 CHE(CRE)Ed4 Creating powerful brands	R 658.827 CHE(CRE)Ed4.C1 Creating powerful brands	R 658.827 CHE(CRE)Ed4.C2 Creating powerful brands	Next

Reg. No. XK01-1112-0120-22 B.A. Mass Communication 2022-25

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