Role of Social Media Influencers in Consumer Decision making process : lifestyle segment / Sharanya Roy ; guided by Dr. Manali Bhattacharya
Material type:
TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 46pSubject(s): DDC classification: - R 658.827 ROY(ROL)
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.827 ROY(ROL) (Browse shelf(Opens below)) | S.X.U.K | 660 | Not For Loan (Restricted Access) | UCPD660 |
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| R 658.827 KEL(STR)Ed4 Strategic brand management | R 658.827 MAJ(BRA) Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study | R 658.827 MOG(BRA) Brand Management : an introduction through storytelling | R 658.827 ROY(ROL) Role of Social Media Influencers in Consumer Decision making process : lifestyle segment / | R 658.827 STR.Ed5 Strategic brand management | R 658.827 SUR(INF) Influence of mobile marketing in purchase process | R 658.827 TOM(DIG) Digital storytelling for brands / |
Reg. No. XK01-2112-0127-22 M.A. Mass Communication 2022-25
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