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Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya

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Material type: Text

TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 65pSubject(s):

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Dissertation note: Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 SAR(FAC) (Browse shelf(Opens below))	S.X.U.K	611	Not For Loan (Restricted Access)	UCPD611

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Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25

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