Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya
Material type:
TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 65pSubject(s): DDC classification: - R 658.8342 SAR(FAC)
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8342 SAR(FAC) (Browse shelf(Opens below)) | S.X.U.K | 611 | Not For Loan (Restricted Access) | UCPD611 |
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| R 658.8342 NAT(CON) The consumer revolution | R 658.8342 PAU(STU) A study of the factors affecting consumer buying behaviour and consumption of alcholic beverages | R 658.8342 POD(EXP) Exploring the factors affecting consumer's behavioral intention to use paytm in Surat City : an empirical analysis | R 658.8342 SAR(FAC) Factors affecting consumer brand retention power : a study on FMCG products / | R 658.8342 SCH(CON)Ed12 Consumer Behavior | R 658.8342 SCH(CON)Ed12 Consumer Behavior | R 658.8342 SCH(CON)Ed12 Consumer Behavior |
Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25
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