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Impact of Celebrity endorsements on impulsive buying tendency / by Harshita Bassi ; guided by Dr. Payel Mazumder

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Material type: Text

TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 58pSubject(s):

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Dissertation note: Reg. No. XK01-2122-0759-23 M.A. Psychology 2023-25

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8120 BAS(IMP) (Browse shelf(Opens below))	S.X.U.K	661	Not For Loan (Restricted Access)	UPPD661

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Reg. No. XK01-2122-0759-23 M.A. Psychology 2023-25

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