Impact of Celebrity endorsements on impulsive buying tendency / by Harshita Bassi ; guided by Dr. Payel Mazumder
Material type:
TextLanguage: English Publication details: Kolkata: St. Xavier's University, 2025Description: 58pSubject(s): DDC classification: - R 658.8120 BAS(IMP)
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Project/Dissertation
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.8120 BAS(IMP) (Browse shelf(Opens below)) | S.X.U.K | 661 | Not For Loan (Restricted Access) | UPPD661 |
Total holds: 0
Browsing St. Xavier's University, Kolkata shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
No cover image available | No cover image available | No cover image available |
|
||
| R 658.81 SAL.Ed7 Sales and distribution management : decisions, strategies, and cases | R 658.81 SPI(MAN)Ed12 Management of a Sales Force | R 658.81 WEI(SAL) Sales management | R 658.8120 BAS(IMP) Impact of Celebrity endorsements on impulsive buying tendency / | R 658.812 BHA(SUR) Survey on the perception of the consumers on branded non-branded sports shoes | R 658.8120 BIS (EFF) The Effects of Online customer review, celebrity endorsement and influencer marketing on purchase decisions the effects of online customer review | R 658.812 CHA(CUS) Customer relationship management : a global approach / |
Reg. No. XK01-2122-0759-23 M.A. Psychology 2023-25
There are no comments on this title.
Log in to your account to post a comment.