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Indian advertising laughter & tears : 1950 to 2013 Arun Chaudhuri
Material type:
TextLanguage: English Publication details: New Delhi Niyogi Books 2014Description: 388 P.BISBN: - 9789383098477
- 659.10954 CHA(IND)
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 659.10954 CHA(IND)C1 (Browse shelf(Opens below)) | 13063 | Available | C13063 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 659.10954 CHA(IND) (Browse shelf(Opens below)) | 13062 | Available | C13062 | ||
Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 659.10954 CHA(IND) (Browse shelf(Opens below)) | 13061 | Not For Loan | UC13061 |
Total holds: 0
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| R 659.1 YOU(OGI) Ogilvy on advertising in the digital age / | R 659.1042 SOC.Ed4 Social communication in advertising | R 659.10954 AKH(ANI) Animation and emotional branding in Indian advertisement/ | R 659.10954 CHA(IND) Indian advertising laughter & tears : 1950 to 2013 | R 659.10954 KUM(ADV) Advertising, Brands and Consumer Behaviour : the Indian context | R 659.14 CHA(INF) Influence of family-Centric advertisement on consumer purchasing decisions: a post-pandemic analysis in India/ | R 659.140954 SHA(ROL) Role of social media advertisements creating awareness among the youth consumers: a study on selected kolkata cafeterias/ |
Includes index
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