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Media analytics : understanding media, audiences, and consumers in the 21st century C. Ann Hollifield and Amy Jo Coffey.
Material type:
TextLanguage: English Publication details: New York: Routledge, 2022.Description: xxi, 416 p. 23 cmISBN: - 9781138581050
- 302.23 HOL(MED)
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reference Phd MassCommunication
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SXU PhD Library Reference Section | Reference | R 302.23 HOL(MED) (Browse shelf(Opens below)) | S.X.U.K | 1 | Not For Loan | 670 |
Total holds: 0
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| R 302.203 NEL(COM) International Journal of Communication and Media Studies IJCMS | R 302.2072 PAR(HIS).PhD The history of media and communication research | R 302.23/HAN Handbook of New Media | R 302.23 HOL(MED) Media analytics : understanding media, audiences, and consumers in the 21st century | R 302.23 JEN(HAN)Ed3 A handbook of media and communication research : qualitative and quantitative methodologies | R 302.23 MCQ(MAS).V1 Mass Communication , V1 | R 302.23 MCQ(MAS).V2 Mass communication II |
Includes glossary and index
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