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Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Mass Communication Reference
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.827 TOM(DIG) (Browse shelf(Opens below)) | S.X.U.K | 13273 | Not For Loan | UC13273 |
Total holds: 0
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| R 658.827 ROY(ROL) Role of Social Media Influencers in Consumer Decision making process : lifestyle segment / | R 658.827 STR.Ed5 Strategic brand management | R 658.827 SUR(INF) Influence of mobile marketing in purchase process | R 658.827 TOM(DIG) Digital storytelling for brands / | R 658.827 WHE(DES)Ed6 Designing brand identity : a comprehensive guide to the world of brands and branding | R 658.8270954 MAN(ANA) Analytical study on the influence of fashion marketing on consumer buying behaviour in Kolkata/ | R 658.83 BEL(QUA) Qualitative consumer & marketing rsearch |
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