Advertising, Brands and Consumer Behaviour : The Indian Context by S. Ramesh Kumar, Anup Krishnamurhty

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Material type: Text

TextLanguage: English Publication details: Noida Pearsn c2024Description: v.p. 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Reference PhD Management	SXU PhD Library Reference Section	Reference	R 658.8342 KUM(ADV) (Browse shelf(Opens below))	S.X.U.K	1	Not For Loan	700
PHD Management	SXU PhD Library Lending Section		658.8342 KUM(ADV) (Browse shelf(Opens below))	S.X.U.K	2	Available	701
PHD Management	SXU PhD Library Lending Section		658.8342 KUM(ADV).C1 (Browse shelf(Opens below))	S.X.U.K	3	Available	702

Total holds: 0

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Previous	R 658.83 MAL(MAR)Ed7 Marketing Research : an applied orientation	R 658.83 NUT(QUA) Qualitative consumer and marketing research : The Asian perpective and practices	R 658.8342 CHA(FAC) Factors influencing responsible consumption : a study in the FMCG sector in India : a thesis submitted for the Degree of Doctor of Philosophy in Management	R 658.8342 KUM(ADV) Advertising, Brands and Consumer Behaviour : The Indian Context	R 658.84 DUT(GLO) Global Marketing	R 658.872 HEM(DIG)Ed2 Digital Marketing Analytics : making sense of consumer data in a digital world	R 658.9107 WIL(NEW) Newspaper organization and management	Next

Includes index

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