Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
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Reference PhD Management
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SXU PhD Library Reference Section | Reference | R 659.1 CLO(INT)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 1 | Not For Loan | 721 | |
PHD Management
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SXU PhD Library Lending Section | 659.1 CLO(INT)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 2 | Available | 722 | ||
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PHD Management
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SXU PhD Library Lending Section | 659.1 CLO(INT)Ed6.C1 (Browse shelf(Opens below)) | S.X.U.K | 3 | Available | 723 |
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| R 658.84 DUT(GLO) Global Marketing | R 658.872 HEM(DIG)Ed2 Digital Marketing Analytics : making sense of consumer data in a digital world | R 658.9107 WIL(NEW) Newspaper organization and management | R 659.1 CLO(INT)Ed6 Integrated advertising, promotion, and marketing communication | R 659.1 GHO(FAC) Factors Influencing the Effectiveness of online Personalized Advertising on Buying Intentions : a study of the online gaming sector | R 700.4112 CHI(MOD)Ed3 Modernism | R 777.52 FIS(REA)Ed2 Reading television |
Table of Contents:
1. Integrated Marketing Communications 1
2.Corporate Image and Brand Management 25
3.Buyer Behaviors 55
4.The IMC Planning Process 89
5. Advertising Management 123
6. Advertising Design- Theoretical Framework and Types of Appeals 155
7. Advertising Design- Message Strategies and Execution Framework 189
8. Traditional Media Channels 223
9.Digital Marketing 259
10. Database and Direct Response Marketing and Personal Selling 293
11.Sales Promotion 325
12. Public Relation and Sponsorship Program 355
13. Regulation and Ethical Concerns 385
14. Evaluation ad Integrated Marketing Program 415
Includes Index 445
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