Marketing Data Science : modeling techniques in predictive analytics with R and Python by Thomas W. Miller

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TextLanguage: English Publication details: Noida Pearson 2025Description: xviii, 458 p. P.B. 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Law Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 658.83 MIL(MAR) (Browse shelf(Opens below))	S.X.U.K	1	Not For Loan	UJ8413
Law Books	St. Xavier's University, Kolkata Lending Section		658.83 MIL(MAR) (Browse shelf(Opens below))	S.X.U.K	1	Available	J8414
Law Books	St. Xavier's University, Kolkata Lending Section		658.83 MIL(MAR).C1 (Browse shelf(Opens below))	S.X.U.K	2	Available	J8415

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Previous	R 658.83 MAR.Ed11 Marketing research	R 658.83 MAR.Ed11.C1 Marketing research	R 658.83 MAR.Ed11.C2 Marketing research	R 658.83 MIL(MAR) Marketing Data Science : modeling techniques in predictive analytics with R and Python	R 658.83 PAL(MAR) Marketing analytics : Based on first principles	R 658.834 AMA(CON) Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics	R 658.834 CHO(IMP) Impact of online shopping on consumer buying behaviour/	Next

Includes bibliographical references and index

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