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Service marketing : integrating customer focus across the firm Valarie A. Zeithaml; Mary Jo Bitner,Dwayne D. Gremler, Martin Mende, G. Shainesh
Material type:
TextLanguage: English Publication details: Chennai McGraw Hill 2025Edition: 8th edDescription: 615p. P.BISBN: - 9789364449557
- R 658.8 SER.Ed8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
COMMERCE Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8 SER.Ed8 (Browse shelf(Opens below)) | S.X.U.K | 13843 | Not For Loan | UL13843 | |
Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8 SER.Ed8 (Browse shelf(Opens below)) | S.X.U.K | 13844 | Available | L13844 | ||
|
Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8 SER.Ed8.C1 (Browse shelf(Opens below)) | S.X.U.K | 13845 | Available | L13845 |
Total holds: 0
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| R 658.8 SEN(MAR) Marketing management and human resources management | R 658.8 SER Service marketing : the Indian perspective | R 658.8 SER.Ed7 Services Marketing | R 658.8 SER.Ed8 Service marketing : integrating customer focus across the firm | R 658.8 SHE(4A'S) The 4 A's of marketing : creating value for customers, companies and society / | R 658.8 SIN(BRA) Branding for a better planet : sustainable fashion marketing / | R 658.8 SWA(HAN) Handbook of services marketing & management |
includes index
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