Advertising management / Rajeev Batra; John G. Myers; David A. Aaker.

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Material type: Text

TextLanguage: English Publication details: New Delhi Pearson 2016Edition: 5th edDescription: 768p PBISBN:

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Barcode
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BAT(ADV)Ed5 (Browse shelf(Opens below))		2414	Available	C57
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BAT(ADV)Ed5.C1 (Browse shelf(Opens below))	S.X.U.K	4119;C1	Available	C169
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BAT(ADV)Ed5.C2 (Browse shelf(Opens below))	S.X.U.K	4118;C2	Available	C170

Total holds: 0

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Includes index

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