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Marketing Accountability : how to measure marketing effectiveness Malcolm McDonald; Peter Mouncey
Material type:
TextLanguage: English Publication details: Great Britain Kogan Page Limited c2009Description: 293 H.BISBN: - 9780749453862
- R 658.8 MCD(MAR)
| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
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MBA Referance
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St. Xavier's University, Kolkata Reference Section | R 658.8 MCD(MAR) (Browse shelf(Opens below)) | S.X.U.K | 456 | Not For Loan | UM78 |
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Includes index
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