Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson
Material type: TextLanguage: English Publication details: New Delhi Cengage learning 2018Edition: 5th edDescription: 458p PBISBN:- 9789386858771
- 658.8 HOF(SER)Ed5
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
MBA - Masters on Business Administration | St. Xavier's University, Kolkata Lending Section | 658.8 HOF(SER)Ed5 (Browse shelf(Opens below)) | 523 | Available | M414 |
Total holds: 0
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658.8 HAV(B2B)Ed5.C1 B2B Marketing : text and cases | 658.8 HAV(B2B)Ed5.C2 B2B Marketing : text and cases | 658.8 HAV(B2B)Ed5.C3 B2B Marketing : text and cases | 658.8 HOF(SER)Ed5 Service marketing | 658.8 HOF(SER)Ed5 Service marketing | 658.8 HOF(SER)Ed5.C1 Service marketing | 658.8 HOF(SER)Ed5.C2 Service marketing |
Includes index
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