Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson
Material type:
TextLanguage: English Publication details: New Delhi Cengage learning 2018Edition: 5th edDescription: 458p PBISBN: 9789386858771Subject(s): SERVICE MARKETINGDDC classification: R 658.8 HOF(SER)Ed5
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8 HOF(SER)Ed5 (Browse shelf (Opens below)) | 524 | Not For Loan | UM130 |
Total holds: 0
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| R 658.8 GRE(MAR)Ed5 Marketing | R 658.8 HAV(B2B)Ed5 B2B Marketing : text and cases | R 658.8 HOF(SER)Ed3 Service marketing / : concepts, strategies and cases | R 658.8 HOF(SER)Ed5 Service marketing | R 658.8 HOF(SER)Ed5 Service marketing | R 658.8 HOF(SER)Ed6 Services Marketing : Concepts, strategies and cases | R 658.8 HUN(MAR) Marketing |
Includes index
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