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MKTG : principles of marketing a south asian prespective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel
Material type:
TextLanguage: English Publication details: Delhi Cengage learning c2016Description: 671p PBISBN: - 9788131520345
- R 658.8 MKT
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8 MKT (Browse shelf(Opens below)) | 500 | Not For Loan | UM136 |
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| R 658.8 MAR.Ed12 Marketing Management / : a south asian perspective | R 658.8 MAR.Ed14 Marketing management : A south Asian perspective | R 658.8 MAS(MAR)Ed5 Marketing : an introduction / | R 658.8 MKT MKTG | R 658.8 MUK(STU) A study on customer perception, awareness, and usage of mobile payment system | R 658.8 NAS(HUM) Human resources interventions in the government departments : potentials in labour, commerce and industries, higher and technical education and health | R 658.8 PAR(PRO) A project report on the marketing mix of the automotive sector |
Includes index
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