St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue
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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida Pearson 2018Edition: 4th edDescription: 586p PBISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 658.827 KEL(STR)Ed4
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Holdings
Item type Current library Call number Copy number Status Barcode
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.827 KEL(STR)Ed4 (Browse shelf(Opens below)) 2781 Available C126
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.827 KEL(STR)Ed4.C1 (Browse shelf(Opens below)) 2780;C1 Available C127
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.827 KEL(STR)Ed4.C2 (Browse shelf(Opens below)) 2779;C2 Available C128
MA - Mass Communication MA - Mass Communication St. Xavier's University, Kolkata Lending Section 658.827 KEL(STR)Ed4.C3 (Browse shelf(Opens below)) 2783;C3 Available C129
Total holds: 0
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658.827 KEL(STR)Ed4.C2 Strategic brand management 658.827 KEL(STR)Ed4.C2 Strategic brand management 658.827 KEL(STR)Ed4.C3 Strategic brand management 658.827 KEL(STR)Ed4.C3 Strategic brand management 658.827 KEL(STR)Ed4.C4 Strategic brand management 658.827 KEL(STR)Ed4.C5 Strategic brand management 658.827 KEL(STR)Ed4.C6 Strategic brand management

Includes index

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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