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Consumer Behaviour Srabanti Mukherjee
Material type:
TextLanguage: English Publication details: Delhi Cengage Learning India Pvt.Ltd. 2017Description: 448 P.BISBN: - 9788131516225
- R 658.8342 MUK(CON)
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MBA Referance
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St. Xavier's University, Kolkata Reference Section | R 658.8342 MUK(CON) (Browse shelf(Opens below)) | S.X.U.K | 736 | Not For Loan | UM182 |
Total holds: 0
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| R 658.8342 KUM(CON)Ed2 Consumer Behaviour : The Indian Context (Concepts and Cases) | R 658.8342 LAK(EXP) Exploring consumer perception : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour | R 658.8342 LOU(CON)Ed4 Consumer Behavior | R 658.8342 MUK(CON) Consumer Behaviour | R 658.8342 MUK(CON) Consumer Behaviour | R 658.8342 MUK(CON) Consumer Perception and Behaviour in the Realm of sustainable organic fashion | R 658.8342 MUS(STU) A study on the consumer buying and consumption behavior with respect to toothpastes in India |
Includes subject index and reference
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