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Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani
Material type:
TextLanguage: English Publication details: Chennai Mcgraw hill education c2013Edition: 9th edDescription: 1016p PBISBN: - 978-1-25-902685-0
- R 659.1 BEL(ADV)Ed9
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 659.1 BEL(ADV)Ed9.C1 (Browse shelf(Opens below)) | S.X.U.K | 4157;C1 | Not For Loan | UC273 | |
|
Mass Communication Reference
|
St. Xavier's University, Kolkata Reference Section | Reference | R 659.1 BEL(ADV)Ed9 (Browse shelf(Opens below)) | S.X.U.K | 4156 | Not For Loan | UC274 |
Total holds: 0
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| R 659.1 BAT(ADV)Ed5 Advertising management / | R 659.1 BEL(ADV)Ed12 Advertising and Promotion : an integrated marketing communications perspective | R 659.1 BEL(ADV)Ed9 Advertising and promotion | R 659.1 BEL(ADV)Ed9 Advertising and promotion | R 659.1 BEL(ADV)Ed9 Advertising and promotion | R 659.1 BEL(ADV)Ed9.C1 Advertising and promotion | R 659.1 BHA(STU) A study on effectiveness of advertising on Coca-Cola |
Includes index
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