Marketing Management : An Indian perspective Vijay Prakash Anand
Material type:
TextLanguage: English Publication details: Delhi Biztantra Wiley imprint 2018Edition: 2nd edDescription: xxix; 522 P.BISBN: 9789351198253Subject(s): MARKETING MANAGEMENTDDC classification: 658.8 ANA(MAR)Ed2
| Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.8 ANA(MAR)Ed2 (Browse shelf (Opens below)) | S.X.U.K | 962 | In transit from SXU PhD Library to St. Xavier's University, Kolkata since 01/15/2020 | M745 | ||
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.8 ANA(MAR)Ed2.C2 (Browse shelf (Opens below)) | S.X.U.K | 960;C2 | Available | M747 | ||
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.8 ANA(MAR)Ed2.C1 (Browse shelf (Opens below)) | S.X.U.K | 961;C1 | Available | M746 |
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| 658.8 AMA(INT) (An) Introduction to marketing | 658.8 ANA(MAR)Ed2 Marketing Management | 658.8 ANA(MAR)Ed2.C1 Marketing Management | 658.8 ANA(MAR)Ed2.C2 Marketing Management | 658.8 B2B.Ed13 B2B Marketing : A South-Asian perspective | 658.8 B2B.Ed13.C1 B2B Marketing : A South-Asian perspective | 658.8 B2B.Ed13.C2 B2B Marketing : A South-Asian perspective |
Chapter 1: Overview of Marketing
Chapter 2: Market Oriented Strategic Planning
Chapter 3: Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Markets
Chapter 6: Business Markets
Chapter 7: Segmentation, Targeting and Positioning
Chapter 8: Competition
Chapter 9: Brand
Chapter 10: Product
Chapter 11: Services Marketing
Chapter 12: Price
Chapter 13: Place
Chapter 14: Promotion-Integrated Marketing Communications
Chapter 15: Rural Marketing
Chapter 16: International Marketing
Chapter 17: Green Marketing
Marketing Insight References
Index
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