Public relations : strategies and tactics Dennis L. WIlcox, Glen T. Cameron

By:

Wilcox, Dennis L

Contributor(s):

Cameron,Glen T [auth.]

Material type: Text

TextLanguage: English Publication details: Noida Pearson c2009Edition: 9th edDescription: 612p PBISBN:

9788131727430

Subject(s):

PUBLIC RELATION

DDC classification:

659.2 WIL(PUB)Ed9

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Barcode
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.2 WIL(PUB)Ed9 (Browse shelf(Opens below))	S.X.U.K	5019	Available	C224
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.2 WIL(PUB)Ed9.C1 (Browse shelf(Opens below))	S.X.U.K	5018	Available	C225
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.2 WIL(PUB)Ed9.C2 (Browse shelf(Opens below))	S.X.U.K	5017	Available	C226
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.2 WIL(PUB)Ed9.C3 (Browse shelf(Opens below))	S.X.U.K	5016	Available	C227

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Contains:
Chapter 1: What is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Chapter 9: Public opinion and Persuasion
Chapter 10: Conflict Management : Dealing with Issue ,Risk
Chapter 11: Reaching a Multi culture & Diverse Audience
Chapter 12 Public Relation and Law
Chapter 13 New Technology in Public relation
Chapter 14 News Releases, Media Alerts, and Pitch letters
Chapter 15 Radio, Television and the web
Chapter 16 Media Interviews, News Conference and Speeches
Chapter 17 Corporations
Chapter 18 Politics and Government
Chapter 19 Global Public Relations
Chapter 20 Non-Profit Organizations
Chapter 21 Education
Chapter 22 Entertainment, Sports, and Travel

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