Text| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | R 659.2 WIL(PUB)Ed9 (Browse shelf(Opens below)) | S.X.U.K | 5020 | Not For Loan | UC291 |
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| R 659.2 RED(EFF) Effective media relations | R 659.2 SEI(PRA)Ed13 (The) practice of public relations | R 659.2 (UND) Understanding Spatial Media/ | R 659.2 WIL(PUB)Ed9 Public relations | R 659.202 KAU(COR) Corporate communication through social media : strategies for managing reputation / | R 659.2023 JOH(HOW) How to succeed in a PR agency : real talk to grow your career & become indispensable / | R 659.20954 RED(EFF)Ed3 Effective public relations and media strategy |
Contains:
Chapter 1: What is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Chapter 9: Public opinion and Persuasion
Chapter 10: Conflict Management : Dealing with Issue ,Risk
Chapter 11: Reaching a Multi culture & Diverse Audience
Chapter 12 Public Relation and Law
Chapter 13 New Technology in Public relation
Chapter 14 News Releases, Media Alerts, and Pitch letters
Chapter 15 Radio, Television and the web
Chapter 16 Media Interviews, News Conference and Speeches
Chapter 17 Corporations
Chapter 18 Politics and Government
Chapter 19 Global Public Relations
Chapter 20 Non-Profit Organizations
Chapter 21 Education
Chapter 22 Entertainment, Sports, and Travel
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