Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
PhD Mass Communication
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SXU PhD Library Lending Section | 302.23 MCQ(MCQ)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 011 | Available | 011 | ||
Reference Phd MassCommunication
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SXU PhD Library Reference Section | Reference | R 302.23 MCQ(MCQ)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 010 | Not For Loan | 010 |
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No cover image available | No cover image available | No cover image available | ||
| R 302.23 MCQ(MAS).V2 Mass communication II | R 302.23 MCQ(MAS).V3 Mass Communication III | R 302.23 MCQ(MAS).V4 Mass communication IV | R 302.23 MCQ(MCQ)Ed6 McQuail's mass communication theory | R 302.23 NEL (COM) Journal of Communication and Media Studies JCMS | R 302.23 NEL (COM) Journal of Communication and Media Studies JCMS | R 302.23 NEL (COM) Journal of Communication and Media Studies JCMS |
Part 1 Preliminaries
1. Introduction to the Book
2. The Rise of Mass Media
Part 2 Theories
3. Concepts and Models for Mass Communication
4. Theory of Media and society
5. Mass Communication and Culture
6. New Media- New Theory ?
7. Normative theory of Media and Society
Part 3 Structures
8. Media Structure and Performance : Principles and Accountability
9. Media Economics and Governance
10. Global Mass Communication
Part 4 Organizations
11. The Media Organization : Pressures and Demands
12. The Production of Media Culture
Part 5 Content
13. Media Content : Issues, Concepts and Methods of Analysis
14. Media Genres and Texts
Part 6 Audiences
15. Audience Theory and Research Traditions
16. Audience Formation and Experience
Part 7 Effects
17. Processes and Models of Media Effects
18. Social-Cultural Effects
19. News, Public opinion and political communication
Part 8 Epilogue
20. The Future of Mass Communication
Includes glossary, index & reference
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