Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.5 MAJ(PRO)Ed3 (Browse shelf(Opens below)) | S.X.U.K | 5271 | Available | C46 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.5 MAJ(PRO)Ed3.C1 (Browse shelf(Opens below)) | S.X.U.K | 5272 | Available | C54 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.5 MAJ(PRO)Ed3.C2 (Browse shelf(Opens below)) | S.X.U.K | 5273 | Available | C82 | ||
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MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 658.5 MAJ(PRO)Ed3.C3 (Browse shelf(Opens below)) | S.X.U.K | 5274 | Available | C83 | ||
Mass Communication Reference
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.5 MAJ(PRO)Ed3 (Browse shelf(Opens below)) | S.X.U.K | 5275 | Not For Loan | UC218 |
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| 658.5 KUM(BUS)Ed2.C4 Business Analytics : the science of data-driven decision making | 658.5 MAJ(PRO)Ed3 Product management in India | 658.5 MAJ(PRO)Ed3.C1 Product management in India | 658.5 MAJ(PRO)Ed3.C2 Product management in India | 658.5 MAJ(PRO)Ed3.C3 Product management in India | 658.5 SHA(SUP) Ed2 Supply chain management | 658.5 SHA(SUP) Ed2.C1 Supply chain management |
Preface
Preface to the First Edition
Acknowledgements
Part I: THE MACRO PERSPECTIVE
1. The Indian Market: Emerging Panorama
2. Assessing New Competition and Strategic Response
3. Product Management—A Preview
Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES
4. Branding
5. Market Segmentation
6. Positioning and Differentiation Strategies
7. New Products Planning
8. Distribution Channels: Structure and Strategy
9. Advertising Planning
10. Pricing Concepts and Strategies
11. Sales Management
12. Marketing Research
Part III: PRODUCT MARKET ANALYSIS
13. Packaged Drinking Water
14. Tea
15. Soft Drinks
16. Chocolates
17. Malted Beverages
18. Toothpaste
19. Toilet Soaps
20. Detergents
21. Shampoo
22. Fairness Creams
23. Wristwatches
24. Footwear
25. Mobile Phones
26. Digital Cameras
27. Motorcycles
28. Refrigerators
29. Air Conditioners
30. Paints
31. Colour Television
32. Passenger Cars
33. Marketing Challenges
Epilogue
Index
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