Text| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 659.1 CLO(INT)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 1126 | Available | M892 | |
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 659.1 CLO(INT)Ed6.C1 (Browse shelf(Opens below)) | S.X.U.K | 1127 | Available | M893 | |
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 659.1 CLO(INT)Ed6.C2 (Browse shelf(Opens below)) | S.X.U.K | 1128 | Available | M894 | |
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 659.1 CLO(INT)Ed6.C3 (Browse shelf(Opens below)) | S.X.U.K | 1129 | Available | M895 | |
MBA Referance
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St. Xavier's University, Kolkata Reference Section | R 659.1 CLO(INT)Ed6 (Browse shelf(Opens below)) | S.X.U.K | 1125 | Not For Loan | UM266 |
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| R 659.1 BEL(ADV)Ed9 Advertising and promotion | R 659.1 BEL(ADV)Ed9.C1 Advertising and promotion | R 659.1 BHA(STU) A study on effectiveness of advertising on Coca-Cola | R 659.1 CLO(INT)Ed6 Integrated advertising, promotion, and marketing communication | R 659.1 DUT(IMP) Impact of online advertising on the purchasing behavior of young adults | R 659.1 GHO(INF) Influence of advertisement on food consumption & body image : a study on professional women | R 659.1 GOE(COM) A comparison of gender role portrayals in automobile advertisements broadcasted in India |
Table of Contents:
1. Integrated Marketing Communications 1
2.Corporate Image and Brand Management 25
3.Buyer Behaviors 55
4.The IMC Planning Process 89
5. Advertising Management 123
6. Advertising Design- Theoretical Framework and Types of Appeals 155
7. Advertising Design- Message Strategies and Execution Framework 189
8. Traditional Media Channels 223
9.Digital Marketing 259
10. Database and Direct Response Marketing and Personal Selling 293
11.Sales Promotion 325
12. Public Relation and Sponsorship Program 355
13. Regulation and Ethical Concerns 385
14. Evaluation ad Integrated Marketing Program 415
Includes Index 445
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