Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Gifted | St. Xavier's University, Kolkata Lending Section | 658.8342 SCH(CON)Ed12.C4 (Browse shelf(Opens below)) | 7806 | Available | LG7806 | |||
Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 SCH(CON)Ed12.C2 (Browse shelf(Opens below)) | S.X.U.K | 5358 | Available | L1124 | ||
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 SCH(CON)Ed12.C1 (Browse shelf(Opens below)) | S.X.U.K | 5354 | Available | L1123 | ||
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Commerce Books
|
St. Xavier's University, Kolkata Lending Section | 658.8342 SCH(CON)Ed12 (Browse shelf(Opens below)) | S.X.U.K | 5355 | Available | L1122 | ||
|
Commerce Books
|
St. Xavier's University, Kolkata Lending Section | 658.8342 SCH(CON)Ed12.C3 (Browse shelf(Opens below)) | S.X.U.K | 5357 | Available | L1125 | ||
COMMERCE Reference
|
St. Xavier's University, Kolkata Reference Section | Reference | R 658.8342 SCH(CON)Ed12 (Browse shelf(Opens below)) | S.X.U.K | 5356 | Not For Loan | UL861 |
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| 658.8342 SCH(CON)Ed12.C2 Consumer Behavior | 658.8342 SCH(CON)Ed12.C3 Consumer Behavior | 658.8342 SCH(CON)Ed12.C3 Consumer Behavior | 658.8342 SCH(CON)Ed12.C4 Consumer Behavior | 658.8342 SET(CON)Ed4 Consumer behaviour | 658.8342 SET(CON)Ed4.C1 Consumer behaviour | 658.8342 SET(CON)Ed4.C2 Consumer behaviour |
Part I Consumers, Marketers, and Technology
Part II The Consumer as an Individual
Part III Communication and Consumer Behavior
Part IV Social and Caltural settings
Part V Consumer Decision-Making, Marketing Ethics, and
Consumer Research
Endnotes
Case Study
Glossary
Company Index
Name Index
Subject Index
Credits
New to this Edition
1. Consumer Behavior and Technology
2. Market Segmentation and Real-Time Bidding
3. Consumer Motivation and Personality
4. Consumer Perception and Positioning
5. Consumer Learning
6. Consumer Attitude Formation and Change
7. Persuading Consumers
8. From Print and Broadcast to Social Media and Mobile Advertising
9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth
10. The Family and Its Social Standing
11. Cultural values and consumer behavior
12. Cross-Culture consumer Behavior: An International Perspective
13. Consumer Decision- Making and Diffusion of Innovations
14. Markets' Ethics and Social Responsibility
15. Consumer Research
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