Consumer Behavior David L. Loudon; Albert J. Della Bitta

By:

Loudon, David L

Contributor(s):

Bitta, Albert J. Della [auth.]

Material type: Text

TextLanguage: English Publication details: Chennai McGraw Hill Education (India) Private Limited 2018Edition: 4th edDescription: xxiii; 788 P.BISBN:

9780070473812

Subject(s):

CONSUMER BEHAVIOR

DDC classification:

658.8342 LOU(CON)Ed4

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 LOU(CON)Ed4.C3 (Browse shelf(Opens below))	S.X.U.K	1170	Available	M911
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 LOU(CON)Ed4.C2 (Browse shelf(Opens below))	S.X.U.K	1171	Available	M910
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 LOU(CON)Ed4.C1 (Browse shelf(Opens below))	S.X.U.K	1172	Available	M909
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 LOU(CON)Ed4 (Browse shelf(Opens below))	S.X.U.K	1173	Available	M908
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 LOU(CON)Ed4 (Browse shelf(Opens below))	S.X.U.K	1169	Not For Loan	UM270

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Previous	658.8342 KUM(CON)Ed2.C2 Consumer Behaviour : The Indian Context (Concepts and Cases)	658.8342 KUM(CON)Ed2.C3 Consumer Behaviour	658.8342 KUM(CON)Ed2.C3 Consumer Behaviour : The Indian Context (Concepts and Cases)	658.8342 LOU(CON)Ed4 Consumer Behavior	658.8342 LOU(CON)Ed4.C1 Consumer Behavior	658.8342 LOU(CON)Ed4.C2 Consumer Behavior	658.8342 LOU(CON)Ed4.C3 Consumer Behavior	Next

PART I: STUDYING CONSUMER BEHAVIOR

Chapter 1. Introduction
Chapter 2. Understanding Consumers and Market Segments

PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR

Chapter 3. Culture
Chapter 4. Subcultures
Chapter 5. Social Class
Chapter 6. Social Groups
Chapter 7. family
Chapter 8. Personal influence and diffusion of innovations

PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR

Chapter 9. Personality and self-concept
Chapter 10.Motivation and involvement
Chapter 11.Information Processing
Chapter 12.Learning and Memory
Chapter 13.Attitudes
Chapter 14.Changing Attitudes

PART IV: CONSUMER DECISION PROCESSES

Chapter 15.Problem Recognition
Chapter 16.search and evaluation
Chapter 17.Purchasing Processes
Chapter18.Postpurchase Behavior

PART V: ADDITIONAL DIMENSIONS

Chapter 19.Modeling and researching consumer behavior
Chapter 20.Consumerism
Chapter 21.Organizational buyer behavior

Cases
Notes
Index

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