Product Management Donald R. Lehmann; Russell S. Winer

By:

Lehmann, Donald R

Contributor(s):

Winer, Russell S [auth.]

Material type: Text

TextLanguage: English Publication details: Chennai McGraw Hill Education (India) Private Limited 2018Edition: 4th edDescription: xvi, 494 P.BISBN:

9780070603486

Subject(s):

PRODUCT MANAGEMENT

DDC classification:

658.56 LEH(PRO)Ed4

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.56 LEH(PRO)Ed4.C1 (Browse shelf(Opens below))	S.X.U.K	1257	Available	M976
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.56 LEH(PRO)Ed4 (Browse shelf(Opens below))	S.X.U.K	1256	Available	M975
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.56 LEH(PRO)Ed4 (Browse shelf(Opens below))	S.X.U.K	1255	Not For Loan	UM290

Total holds: 0

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Previous	R 658.505 NAG(JOU) Journal of Operations and Strategic Planning	R 658.514 MIS(MOD) A modern playbook of digital transformation	R 658.514 SHA(TEC) Technology strategy for managers and enterpreneurs	R 658.56 LEH(PRO)Ed4 Product Management	R 658.562 LAL(TOT) Total quality management : A practical approach	R 658.562 URD(SIX) Six Sigma for business excellence	R 658.575 SCH(STR) Ed6 Strategic management of technological innovation	Next

Chapter 1: Introduction to Product Management
Chapter 2: Marketing Planning
Chapter 3: Defining the Competitive Set
Chapter 4: Category Attractiveness Analysis
Chapter 5: Competitor Analysis
Chapter 6: Customer Analysis
Chapter 7: Market Potential and Sales Forecasting
Chapter 8: Developing Product Strategy
Chapter 9: New Products
Chapter 10: Pricing Decisions
Chapter 11: Advertising Decisions
Chapter 12: Promotions
Chapter 13: Channel Management
Chapter 14: Service and Direct Customer-Based Marketing
Chapter 15: Financial Analysis
Chapter 16: Marketing Metrics
Appendix A
Name Index
Subject Index

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