Consumer Behaviour : The Indian Context (Concepts and Cases) S. Ramesh Kumar

By:

Kumar, S. Ramesh

Material type: Text

TextLanguage: English Publication details: New Delhi Pearson India Education Services Pvt. Ltd. c2017Edition: 2nd edDescription: xi, 329 P.BISBN:

9789332586499

Subject(s):

CONSUMER BEHAVIOUR

DDC classification:

658.8342 KUM(CON)Ed2

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Commerce Books	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2 (Browse shelf(Opens below))	S.X.U.K	5476	Available	L309
Commerce Books	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2.C1 (Browse shelf(Opens below))	S.X.U.K	5477	Available	L750
Commerce Books	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2.C2 (Browse shelf(Opens below))	S.X.U.K	5478	Available	L973
Commerce Books	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2.C3 (Browse shelf(Opens below))	S.X.U.K	5479	Available	L1080
COMMERCE Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below))	S.X.U.K	5475	Not For Loan	UL100

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1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits

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