Understanding media economics [electronic resource] / Gillian Doyle.

By:

Doyle, Gillian

Material type: Text

TextPublication details: London : SAGE, 2002.Description: 1 online resource (vii, 184 p.) : illISBN:

9781446279960 (ebook) :

Subject(s):

Mass media -- Economic aspects

Additional physical formats: Print version :: No titleDDC classification:

302.23 23

LOC classification:

P96.E25 D69 2002

Online resources:

SAGE knowledge

Summary: Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.

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Holdings
Item type	Current library	Status
E-Book	St. Xavier's University, Kolkata	Not for loan

Total holds: 0

Includes bibliographical references and index.

Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.

Specialized.

Description based on print version record.

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