Strategic brand management : building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob; Vanitha Swaminathan
Material type:
TextLanguage: English Publication details: Noida Pearson India education service pvt ltd 2017Edition: 5th edDescription: xxx, 642 P.BISBN: 9789353946135Subject(s): BRAND MANAGEMENTDDC classification: R 658.827 STR.Ed5
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.827 STR.Ed5 (Browse shelf (Opens below)) | 1534 | Not For Loan | UM317 | ||
MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.827 STR.Ed5 (Browse shelf (Opens below)) | 1535 | Available | M1086 | |||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.827 STR.Ed5.C1 (Browse shelf (Opens below)) | 1536 | Available | M1087 | |||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.827 STR.Ed5.C2 (Browse shelf (Opens below)) | 1537 | Available | M1088 | |||
|
MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.827 STR.Ed5.C3 (Browse shelf (Opens below)) | 1538 | Available | M1089 |
Total holds: 0
Includes index
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