Text| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.83 ARO(MAR) (Browse shelf(Opens below)) | S.X.U.K | 1838 | Available | M1380 | |
MBA Referance
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St. Xavier's University, Kolkata Reference Section | R 658.83 ARO(MAR) (Browse shelf(Opens below)) | S.X.U.K | 1839 | Not For Loan | UM489 |
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| R 658.827 TAT(BRA) Brand Positioning of Cadbury/ | R 658.827 WHE(DES)Ed6 Designing brand identity : a comprehensive guide to the world of brands and branding | R 658.8270954 MAN(ANA) Analytical study on the influence of fashion marketing on consumer buying behaviour in Kolkata/ | R 658.83 ARO(MAR) Marketing Research | R 658.83 BEL(QUA) Qualitative consumer & marketing rsearch | R 658.83 BEN(MAR)Ed3 Marketing Metrics : The Manager's Guide to Measuring Marketing Performance | R 658.83 BER(MAR)Ed5 Marketing Research |
• Chapter 1 Marketing Research: An Overview
• Chapter 2 Organization of Marketing Research in India
• Chapter 3 Research Plan
• Chapter 4 Research Design
• Chapter 5 Descriptive and Experimental Research
• Chapter 6 Qualitative Research
• Chapter 7 Marketing Research Process Scaling and Attitude Measurement
• Chapter 8 Overview of Sampling Methods and Sample Size Determination
• Chapter 9 Methods and Techniques of Data Collection
• Chapter 10 Data Processing and Analysis
• Chapter 11 Statistical Techniques
• Chapter 12 Statistical Packages
• Chapter 13 Report Writing
• Chapter 14 Applications of Marketing Research in Certain Areas
• Some Illustrations
Case Studies
Index
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